Work
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Work
A look at the projects we’ve crafted with teams around the world, each shaped by clarity and collaboration.
A collection of work shaped through collaboration, driven by craft, and brought to life through close collaboration with our partners.

Olay
Different seasons call for different kinds of care.
In collaboration with P&G's Olay team, we developed two seasonal key visuals for the brand’s body care range. Each focuses on a different skincare need, from deep nourishment in winter to lightweight hydration and brightening in summer.

PepsiCo
Packaging is only the beginning of the story.
Working with PepsiCo across regional campaigns, we transformed limited-edition pack designs into vibrant visual experiences, from celebrating Tết in Vietnam for Pepsi, Mirinda and 7UP to bringing the playful energy of 7UP's Summer Edition to life. Each campaign extended the personality of the packaging beyond the shelf and into the digital space.

Neutrogena
Consistency builds trust.
Through multiple collaborations with MSQ and Cowan Singapore, we worked with Neutrogena to create visuals spanning across product launches, social campaigns, and marketing toolkits. From hero key visuals to scalable campaign assets, every piece was designed to strengthen the brand across markets and platforms.

SK-II
Premium brands are built through every detail.
Teaming up with creative agencies VaynerMedia Singapore and HUGE, we brought SK-II's creative vision to life across motion and digital experiences, from 3D animation and CGI for the 2020 festive campaign to premium digital assets for its Tmall flagship store and website. Every touchpoint was crafted to express the brand with clarity, precision, and visual impact.

Singapore Airlines
Travel is more than a destination—it's an experience.
Working alongside multiple creative agencies, we collaborated with Singapore Airlines to craft hero visuals across brand and CRM campaigns. From the HighFlyer programme to the KrisFlyer birthday celebration, each piece transformed strategic ideas into immersive visual stories that reflect the elegance and premium spirit of the brand.

Safeguard Premium Health
Every product deserves a visual identity that reflects its purpose.
Working closely with P&G China's internal design team, we collaborated to develop the packaging design for the new Derma body wash range and extended the visual language into a series of key visuals. Together, they balance clinical credibility with premium appeal while expressing the collection's dermatologist-inspired positioning.

Safeguard Key Visuals
Our partnership with P&G China continues to grow through an expanding portfolio of key visuals across the brand’s product ranges and campaigns.
This summer, we developed hero graphics for Peach and Bamboo variants, each shaped around a different sensory experience.

Oreo
Great packaging starts with irresistible visuals.
Working side by side with Cowan, we created packaging imagery for the Oreo x BLACKPINK limited edition collaboration and Mini Oreo, transforming creative concepts into appetite-inducing visuals that elevate the product on shelf.

Mass Snap
Moments of celebration deserve experiences that spark joy.
In collaboration with KIBLIND Agency and Snapchat, we created a collection of interactive filters, stickers, and motion graphics for New Year's Eve and Valentine's Day as part of Snapchat's Mass Snap. A platform-wide holiday greeting video sent directly to Snapchat users worldwide, turning a global moment into a playful, shared experience.

Fairy
Great retail experiences begin with a clear visual story.
Collaborating with Procter & Gamble, we developed integrated campaign toolkits for Fairy 30 Minute Miracle and Fairy Clean Booster, creating a cohesive suite of key visuals, retail displays, and e-commerce assets that brought each product's benefits to life across every shopper touchpoint.
